Social media is about amplifying your message. If you bump into your pal on the street and let them know you just had a great egg & cheese sandwich at that coffee shop right over there, well you’ve just told one person. Perhaps word of mouth will spread that message. Perhaps not.
Now here comes a few folks to help you spread the word.
Let’s take a look at Twitter.
Twitter’s ‘Retweet’ is power. It’s the Marshall Stack of social media. If I see something in my ‘stream’ and I want to share it it—it’s just one click! It not only goes to all of my followers. What’s better is that if I do some Twinja (Twitter Ninja) and do something like “Hey, @myfriend, that was great [ rest of his post here…]” then I’ve just catapulted someone else’s Tweet into the Twittersphere—for the entire galaxy to consume.
The amplification effect is huge. In Twitter. Not really in Facebook.
What’s Facebook doing about this shortcoming?
Did I mention that you can link Twitter to Facebook but not the other way around? Tsk tsk.