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A conversation with my 4-year-old. I’m giving her a ‘tubby’ and…

Me: “Do you want conditioner?”

Her: “NO!”

Me: “Would you like your hair sillllllky and smmmmmooooooth?” [Major affectation added]

Yes: “Yes!”

Wouldn’t it be great if all marketing was this easy?

Lesson: Test, Outcome Over Product, Delivery Matters