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Anybody who has grappled with building a local app has struggled with how to structure local searches and local information.

Is it by zip code? Area code? Town name? Mailing address? Miles from current location? Nearest largest city?

Well, Realtor.com has introduced a pretty sweet feature in their iPhone app that’s so intuitive an lightning fast–and downright HELPFUL that I have to show you:

Here’s how it works:

  • You hit the lass0-looking icon
  • You draw your on circle of interest
  • It populates your custom geo with the info you want
This has all the markings of greatness: it works the way you think, it’s easy and it’s fast.
Great UI and great UX Relator.com team!