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Really. That’s what it says at the bottom of an email I just received from Starbucks–subject line: “We’d like to know a bit more about you — it’ll only take a minute.”

Actually, here’s the whole thing:

“This email is sent from an account we use for sending messages only. So if you want to contact us, don’t reply to this email – we won’t get your response. Instead, use this web form or mail your comments to PO Box 34067, Seattle, WA 98124-1067. Thanks.”

Where did this marketing convention come from? It is THE MOST NATURAL THING TO DO to hit reply in response to an incoming email. If companies want to hear from us–We the Customer–then why don’t they make it easy for us? Instead they totally buck the way we all operate.

Sheer bewilderment.