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Lonely, Lonely Bloggers Don’t Despair

Lonely, Lonely Bloggers Don’t Despair

I’ll own up to this fact: I subscribe to the New Yorker for the comics.  Looky here:

blogging with no comments

Need I say more?

Maybe it’s funny b/c I’m a social media junkie… and here’s proof of that:

The funniest thing about this is that blog comments are almost extinct. That’s mostly good — but there is a downside. Either way, this comic is out of touch or this was drawn 3 years ago!

Mostly Good

The conversations that are happening in response to an article or sentiment are happening in the social channels — and that can be either through sharing or through social plugins. This is way better for content — content wants to get bounced around and go viral.

The Bad

What’s great about the time when all comments happened at the foot of a blog is that search engines had an easy time delivering to you great search results from the comments of blogs — they used to be a treasure trove of nuanced thinking branching off from the h1 tag– but now, comments are scattered, splintered and strewn about the (social) universe wily nilly.

I think Googlebot is probably panting like an old dog by the time it gets back to its house.

Last comment: it’s quite possible that a “follow” is the most salient and compact participatory event in the content space. Is it a comment? Dunno. Is it an affirmation? Sure thing! And, of course, dare I say: it’s desperate to be monetized.

Ok, it’s late and there are more questions pouring into my head than answers. Here’s a biggie: it seems like blogs are going to be extinct — lead by a fleeing of the comments (and feedback). But how can blogging really go extinct — we desperately need longer-form writing!