Select Page

If You Want To Contact Us, Don’t Reply To The Email We Just Sent You

Really. That’s what it says at the bottom of an email I just received from Starbucks–subject line: “We’d like to know a bit more about you — it’ll only take a minute.”

Actually, here’s the whole thing:

“This email is sent from an account we use for sending messages only. So if you want to contact us, don’t reply to this email – we won’t get your response. Instead, use this web form or mail your comments to PO Box 34067, Seattle, WA 98124-1067. Thanks.”

Where did this marketing convention come from? It is THE MOST NATURAL THING TO DO to hit reply in response to an incoming email. If companies want to hear from us–We the Customer–then why don’t they make it easy for us? Instead they totally buck the way we all operate.

Sheer bewilderment.

 

Small Biz Folks, Ditch Your Crusty Email Newsletter Sign Up Form Now!

Small Biz Folks, Ditch Your Crusty Email Newsletter Sign Up Form Now!

If there has ever been an analog-t0-digital snafu worth solving, it’s the small biz email newsletter sign up form.

How many times have you seen those little note books covered in pizza sauce, jammed-up on the counter, closed or otherwise being ineffective and uninviting? It screams: “We’ll never add these to anything and you’ll never get an email from us!”

That’s why MailChimp’s Chimpadeedoo is my hero. Looky here:

MailChimp's Chimpadeedoo

That’s a sweet iPad rendering of their new technology. With auto-sync to their email platform, MailChimp has elegantly left small biz folk with a sweet opportunity: to actually communicate with their clients via email.

There’s no reason anymore not to do it.

Technology that makes things suuuuuuper easy takes the cake every time.