Just took the girls out to breakfast at the Classic Diner in Malvern, PA and besides having great food and a zany time, I had a social media epiphany after seeing this:
Social media – a half start
Kudos for the Classic Diner for getting their social media Calls-to-Action (CTA) on their receipts–a great engagement point–but they should have gone a step further. But, really, it’s not all their fault–the industry has to step up a bit too. Let me explain:
The restaurant could have added short URLs–or better yet a QR code (although this would have precluded perhaps having two CTAs). But what would really create a tipping point is a one-step action that creates a better connection to the consumer. I think two things have to happen:
1. Mobile phones have to build QR tech right into the camera.
2. Businesses have to focus and decide what their engagement goal is.
If I had my way, Classic Diner clients would see a QR code on this receipt and by snapping a photo of it they would automatically ‘like’ the restaurant on Facebook. Or, better than that, they would sign up to receive direct–perhaps even custom–offers right from the restaurant.
Bottom line: businesses should make the connection experience radically simple and super meaningful.
Good, little vid over on TechCrunch about Nicholas Sparks, the bestselling novelist and screenwriter (The Notebook and A Walk To Remember), on how, and more importantly why, he uses social media.
He says something almost in passing that is so critical about social media that often gets missed. Here he is (around 10:24):
“I have close to 1.2M fans on Facebook, for instance. That is my platform so to speak. It’s interesting. It’s a wonderful thing in that I’ve had 5000 articles written about me over the years. I’ve sat through 5000 interviews, right? Virtually every one has errors in them. Just little things. So this is your own platform. You can be who you need to be here.”
This is something that just did not exist before social media–that didn’t exist in earnest even 5 years ago.
Essentially, Sparks creates and directs his own interviews for his fans. This level of control and direct participation is really amazing.
And here’s the video:
No. I don’t.
And this draws attention to a unique Facebook issue–on their mobile app.
Take a look:
In this circumstance, I would like to share this news–but it’s a bit creepy to “Like” it. You know, the other meanings of the word “Like”?
They’ve got it figured out on their web site–but when are they going to get to updating their mobile app?
Lesson: be on the look out for semantic snags or the linguistic impact of your UI elements.
I throw this in as a bonus (if Facebook happens to be reading this!): let me share with a subset of my friends not everybody. Google+ has got you here, FB.