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Sometimes It Does Make Sense To Advertise Your Business On Your Garbage Can

Sometimes It Does Make Sense To Advertise Your Business On Your Garbage Can

Believe it or not, this makes sense:

It’s a little hard to see, but the little sign is for “Cara’s School of Irish Dance”.  At first glance I thought, “Why would anyone advertise on their own trash can!”

Then I realized where I was and what I was doing: I was pulling two little girls in a red wagon down an alley in my town. Where I come from alleys are a great place to walk–our brick side walks are very bumpy! So, in fact, Cara is pretty smart: she knows how to get in front of the folks she’s targeting (parents from town)–even if that means advertising on a garbage can.

That’s local marketing innovation!

Poor Lost and Forgotten Brand

Poor Lost and Forgotten Brand

I saw these Nike “swooshes” at the bottom of my gym locker the other day. Kind of disembodied don’t you think?

Where’s the shoe? The shirt? The shorts? The water bottle? The heroic athlete leaping tall buildings?

I’m not a Nike fan, but as a marketer I felt for these discarded brand embodiments–forgotten and left for dead.

I think I winced–and chuckled at the same time!