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Go-To-Market Overselling?

It’s a pet peeve of mine when marketers go all pie in the sky and promise more than they can ever deliver.

In this case LevelUp is just jamming them in:

  • “Good things happen”
  • “Save Always”
  • “Use it Everywhere”

Can these things be true?

Is it a turn off to adopters?

Walk the Alleys–Gain New Perspective

Walk the Alleys–Gain New Perspective

I live in semi-urbia. A big town. A very small city.

Here’s one of the things I love to do: Walk the alleys.

Here’s why: you get to see some interesting stuff.

For example, here’s a little spontaneous micro-landscape design in a veritable pot (really the end of a dormant pipe). Nature’s work is genius… you just have to keep you’re eyes open.

 

Or how about this crazy paint job. Seriously, can you imagine watching this person flub this project?

 

Or this plane crash. Shot with Instagram, but without the retro look, it was a pretty wild find.

 

Or this cat.

 

So next time you’re walkin’ the streets–take the alleys and find something new.

Customer Service 101: Don’t Be Grumpy

Customer Service 101: Don’t Be Grumpy

I saw this great sign today on my walk to work.  Such a metaphor!

First rule of customer service is to not be grumpy. If you’ve got that, you’re half way to a gold star.

I think a little extra sleep on the part of this sign maker might have yielded something ‘nicer’ like:

  • Sorry, you gotta go that-a-way >
  • Looks like a door–but not really a door. Try around the corner.
  • Sorry! Entrance is actually over there >

I went the extra mile and added a bit of play–always a good idea to try to make someone smile a bit right before you start dealing with a customer service issue, no?

Customer service is about empathy–just inhabit your customer’s mental state and you’ll make friends and provide exceptional experiences.