If there has ever been an analog-t0-digital snafu worth solving, it’s the small biz email newsletter sign up form.
How many times have you seen those little note books covered in pizza sauce, jammed-up on the counter, closed or otherwise being ineffective and uninviting? It screams: “We’ll never add these to anything and you’ll never get an email from us!”
That’s why MailChimp’s Chimpadeedoo is my hero. Looky here:
That’s a sweet iPad rendering of their new technology. With auto-sync to their email platform, MailChimp has elegantly left small biz folk with a sweet opportunity: to actually communicate with their clients via email.
There’s no reason anymore not to do it.
Technology that makes things suuuuuuper easy takes the cake every time.
Are you thinking what I’m thinking?
If Google can create a car that chauffeurs you around safely, then I think it’s safe to assume that they will tap into Google Maps—along with their traffic stats—to optimize your drive.
BUT IT GETS BETTER!
What if Google could then get all local, state and federal governments to create and provide access to traffic light systems?
Isn’t it conceivable that Google could totally optimize the world’s driving, reducing congestion, saving gas, time, wear and tear on cars???
They’re applying the Google Optimizer philosophy to driving.
Actually, I walk to work, but would welcome a world with fewer cars, creating less gas, fewer accidents, and people in cars less.
So IM was a great tool.
It no longer is.
Why? Primarily because we’ve all adapted to the concept of asynchronous communication, and we’re ready–we expect!– for a better, easier, more intuitive, more effective tool. What do I mean?
The problem: The Skype UX lays out communication in linear fashion–even though human conversation isn’t! Here’s a little illustration to remind you:
Tell me you haven’t had this IM experience: your typing fast on the initial thread and then someone veers off–so you follow. Then someone comes back to the initial thread before you’ve even finished typing a response to their tangent. Then you press ‘Enter’ on the tangent thread and the IM UX shows the response next to a non-corresponding line. Now your work has exponentially increased. Add another thread and you’re focused entirely on the screen above–double checking previous IMs to ensure your on target. At this point the UI is not making it easier–it’s making it harder. Fail.
Now, imagine this: a branching IM a la Visual Thesaurus.
What if each comment or line had an imaginary box around it–and that box could be dragged around and anchored anywhere on a screen; and from each node could grow a conversation?
I would pay for that that!