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Epiphany:

Marketers are in the business of painting the future in such a way that using their company’s products look like common sense.

Now, if you’re peddling crapola for a company you don’t believe in then this is sheer torture—but if you’re fortunate enough to be inspired by the benefits your company’s services or products provide, then it’s creative, inspiring and lots of fun.

And if you’re Apple, then I guess you make products that change the future!