So I caught glimpse of this piece of fine advertising and thought “How would I track that?” Query parameter? Just kidding. But really, isn’t there a better option for this… Real Estate agent? I think hoping the person who happens to be driving behind you likely ‘converts’ for you is the exact opposite as adwords. Best of luck to the broadcaster!
You know, after some thought, this person is a little smarter than I thought they were. If he or she is a real estate agent who is hyper local (that’s pretty clear) AND if she drives a lot in West Chester, then the odds of being in front of someone interested in realtor services is probably high enough to warrant the expense of making those stickers! The voice of that sticker is also notable. Downright confident and territorial. I’m heading there now!