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Good, little vid over on TechCrunch about Nicholas Sparks, the bestselling novelist and screenwriter (The Notebook and A Walk To Remember), on how, and more importantly why, he uses social media.

He says something almost in passing that is so critical about social media that often gets missed. Here he is (around 10:24):

“I have close to 1.2M fans on Facebook, for instance. That is my platform so to speak. It’s interesting. It’s a wonderful thing in that I’ve had 5000 articles written about me over the years. I’ve sat through 5000 interviews, right? Virtually every one has errors in them. Just little things. So this is your own platform. You can be who you need to be here.”

This is something that just did not exist before social media–that didn’t exist in earnest even 5 years ago.

Essentially, Sparks creates and directs his own interviews for his fans. This level of control and direct participation is really amazing.

And here’s the video: