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Ok, to blog about Sociobiology is a little highfalutin (even though I find Edward O. Wilson an amazing intellectual)–but there’s something going on here.

Let’s examine these four popular logos:




Why do they all use the same paradigm: contiguous primary colors including blue, red, green and yellow?

All three businesses try to communicate things like “holistic”, “comprehensive”, “–what gives?

Perhaps this approach in some way settles our ‘old’ brain.

Or, perhaps, four primary colors just looks good!