I had an epiphany today when I was toting my two girls around in a wagon:

  1. Here’s my definition of ‘brand’ (arguably the most dubious term in a marketer’s lexicon): The spontaneous emotional and intellectual feelings a person has about a company or product.
  2. And here’s my definition of marketing (or what a marketer’s job is): to capture the essence of a company’s or  a product’s brand and to repurpose it in a variety of ways in order to make more friends.