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If this excerpt rankles you then read the whole darn thing.

We prefer knowing to thinking because knowing has more immediate value. It keeps us in the loop, keeps us connected to our friends and our cohort. Ideas are too airy, too impractical, too much work for too little reward. Few talk ideas. Everyone talks information, usually personal information. Where are you going? What are you doing? Whom are you seeing? These are today’s big questions.

It’s from Neal Gabler, senior fellow at the Annenberg Norman Lear Center at the University of Southern California.

UPDATE

Loves all these comments!