A conversation with my 4-year-old. I’m giving her a ‘tubby’ and…
Me: “Do you want conditioner?”
Her: “NO!”
Me: “Would you like your hair sillllllky and smmmmmooooooth?” [Major affectation added]
Yes: “Yes!”
Wouldn’t it be great if all marketing was this easy?
Lesson: Test, Outcome Over Product, Delivery Matters
