I saw these Nike “swooshes” at the bottom of my gym locker the other day. Kind of disembodied don’t you think?

Where’s the shoe? The shirt? The shorts? The water bottle? The heroic athlete leaping tall buildings?

I’m not a Nike fan, but as a marketer I felt for these discarded brand embodiments–forgotten and left for dead.

I think I winced–and chuckled at the same time!