So if you’re a marketing or web type, you most likely saw Google’s unprecedented video of its search meeting:
This really is awesome for a number of reasons:
The first–and most obvious–thing is that Google is being more transparent around its highly secretive search “recipe”. It’s showing anybody who is interested what kind of meticulousness and rigor go into decisions to improve search.
The second thing, and the thing that matters more to me as a marketer, is that Google is showing what good SEO–and what good marketing–is all about: producing great content. This video, is not professionally produced, nor is it staged or scripted. It’s just an honest peek inside their meeting.
So this is my observation: lots of firms have a treasure trove of good “content” happening every day in their company: it could be an epiphany regarding product development, or an anecdote from a client service rep about outstanding service, or a story about how useful a customer found a product… The take away is that marketing doesn’t always have to be the production of brand new “marketing” content, it can simply be opening the doors to show the real people behind the work, products and company.
Kudos to Google for walking the talk.