Ok, I like working for free–so here goes:
Twitter, you should sell rights to hashtags! That’s at least as good as Promoted Tweets… (actually way better!).
Here’s two scenarios:
- Sell administrative (subscription) access to #NewYorkCity-Mayor’sOffice. During times of emergencies, the owner or renter (here the Mayor’s office) could command control over it (for example, mute all other contributors to that hashtag). Perhaps the owned or official hashtags could be colored.
- Sell administrative (subscription) access to #NewYorkCity to a top clothing or entertainment brand. Same thing: some type of admin access or control.
What’s good about this?
- Subscription revenue is better than ad sales.
- It’s not as intrusive as a promoted tweet (which is really a commercial–actually more like a billboard).