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If there has ever been an analog-t0-digital snafu worth solving, it’s the small biz email newsletter sign up form.

How many times have you seen those little note books covered in pizza sauce, jammed-up on the counter, closed or otherwise being ineffective and uninviting? It screams: “We’ll never add these to anything and you’ll never get an email from us!”

That’s why MailChimp’s Chimpadeedoo is my hero. Looky here:

MailChimp's Chimpadeedoo

That’s a sweet iPad rendering of their new technology. With auto-sync to their email platform, MailChimp has elegantly left small biz folk with a sweet opportunity: to actually communicate with their clients via email.

There’s no reason anymore not to do it.

Technology that makes things suuuuuuper easy takes the cake every time.